They Create Worlds

https://podcast.theycreateworlds.com/feed.xml

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The games we love reveal something true about who we are, and about the world that made them. They Create Worlds is a podcast about the people, technology, and forces that built the video game industry.

Through video game history, the show looks at how culture, business, and technology shaped what we play, tracing the choices and circumstances that led to the games so many people around the world enjoy.

Each episode digs into where games came from, who made them, and why they were made the way they were. Business decisions, technological shifts, and creative choices all shaped what ended up on screen, and the show covers all of it together, not just one piece in isolation.

Hosted by Alex Smith and Jeffrey Daum, They Create Worlds grew out of long conversations about the strange corners of the industry and the patterns that only show up when you look across companies, platforms, and decades. That conversational feel remains, built on careful research, clear structure and editing that makes even the deepest topics easy to listen to.

History turns out to be less settled than it looks. New documents surface, memories conflict, and the clean stories about why things happened the way they did rarely survive contact with the evidence. The show digs into all of that, following the creative and business forces that pushed and pulled on each other, and uncovering the human stories that lie beneath the games so many people around the world enjoy.

New episodes are released twice a month.

Episodes

Sunday Mar 01, 2026

Masanobu Endō

Sunday Mar 01, 2026

TCW Podcast Episode 253 - Masanobu Endō

Masanobu Endō is one of Japan's most important game designers, yet remains relatively unknown in the West. Starting from an uncertain role at Namco, he first made his mark by turning Dig Dug play notes into an official strategy booklet, then shifted into programming work where he learned from Namco's maze games, including Pac-Man. Assigned as a programmer on Xevious, he stepped into the lead role when the original planner left, pushing for a coherent world where every enemy and structure had a purpose in a larger mythology. The secrets, patterns, and hidden elements he built into Xevious encouraged dedicated players to map routes, chase glitches, and hunt for new techniques in a way that feels very similar to how modern communities approach speedrunning and score optimization today. Endō then expanded these ideas in The Tower of Druaga, fusing Dungeons and Dragons style dungeon crawling with Babylonian and Sumerian myth, cryptic treasure requirements, and a real ending instead of an endless loop. The result helped shape how Japanese designers approached action adventure, including early thinking around what would become "The Legend of Zelda."

A Super Basic Summary of Gundam: https://www.youtube.com/watch?v=16tDMkmZKiA

Blockade (Gremlin 1976): https://www.youtube.com/watch?v=NUacA8Dj3BY

Atari Football (Atari Arcade): https://www.youtube.com/watch?v=Q_ZOtqMWHoU

Battlezone (Atari Arcade): https://www.youtube.com/watch?v=zdfKy4c7yuc

TCW 029 - 50 Years of Namco: https://podcast.theycreateworlds.com/e/50-years-of-namco/

TCW 116 - The Atari Games You Are Looking For: https://podcast.theycreateworlds.com/e/the-atari-games-you-are-looking-for/

Dig Dug (Atari): https://www.youtube.com/watch?v=u8ZD7VCiBes

Pole Position (Atari/Namco): https://www.youtube.com/watch?v=KeYZGtwydIA

Learn Assembly in 10 minutes: https://www.youtube.com/watch?v=6S5KRJv-7RU

Scramble (Arcade): https://www.youtube.com/watch?v=2p08J-AK-BE

Galga (Stupidly Explained): https://www.youtube.com/watch?v=1pE2SbPgzd0

Space Runaway Ideon: https://www.youtube.com/watch?v=rYI251fFCAY